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ENGITA

STORIES BACK

RETAIL EXPERIENCE

10-02-2020

The Striped Shop

RETAIL E MERCHANDAISING DESIGN STUDIO | 2019/20

 

Students

| Gaia Vittoria Milanese | Beatrice Ferrario | Valeria Forleo | Anna Biganzoli | Samuele Sanguineti |

 

Teachers

| V. M. Iannilli | C. Baldi | V. Caratozzolo | S. Sanfratello | A. Spagnoli |

 

The Striped Shop is a traveling pop-up store inspired by the iconic Breton shirt and its interpretation in terms of lifestyle. The brand and retail experience is deeply tied to the travel topic; a special "store hunt" organized to celebrate the opening of the store guides Breton Lovers through clues scattered around the city to the actual store, where the exploration doesn't end but turns into an extra-ordinary experience. The journey continues thanks to surreal VR experiences and a magical courtyard.

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