STORIES BACK
10-02-2020
Don't Hide
RETAIL E MERCHANDAISING DESIGN STUDIO | 2019/20
Students
| Linda Frigerio | Nicla Guarino | Gabriele Guerrini | Sara Kersik | BeatriceMeli |
Teachers
| V. M. Iannilli | C. Baldi | V. Caratozzolo | S. Sanfratello | A. Spagnoli |
Don’t Hide is a project about the willingness of expression; the central element, the Schott’s biker jacket, which has always been symbol of rebellion, is now the garment that dress a generation of young outcasts who see clothes as second skins on which writing their own story. The retail experience plays with empty spaces customizable with VR paint, glasses, and screens with which to interact and that, hiding and revealing products, accompany people in the journey towards their self-disclosure.
