House of Mutation

RETAIL AND MERCHANDAISING DESIGN STUDIO | 2019/20

Students

| Carla Goddi | Roxana Tavoosi | Eva Costance Beite Vadalà | Shonglin Aka Raveesha Rajendra Gaekwad |

Teachers

| V. M. Iannilli | C. Baldi | V. Caratozzolo | S. Sanfratello | A. Spagnoli |

HOM - House of Mutation is a concept design for a second-hand/upcycled retail experience. It’s the result of jeans analysis and is inspired by identifying the icon in its parts disassembled.
Starting with a fashion icon, jeans, the project is inspired by the concept of deconstruction and the idea of "building" or reassembling pieces and parts to give them the spark of life, as if in Frankenstein’s laboratory. Through its assortments, exhibits, experience offers, and customer involvement, the project aims to reflect sustainable approaches in fashion through creative expressions.