The specialization course in Luxury Goods Licensing examinates the essential variables used to activate and manage a licensing processes of the top range analyzing the increasingly relations between Brand Extension, Contract and Merchandising activities. The proposed training lets embrace the necessary issues useful to deal with the Licensing Manager profession through every phase of the cycle: designing, production, communication and distribution. Licensing Manager not only deals with designing and formal and technological aspect of a product, but also the chance to extend its own brand in other product sectors or markets.

www.polidesign.net/licensing